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Information on the New Canadian Anti-Spam Legislation:

What counts as consent to receive commercial electronic messages?

The law contemplates two types of consent: express consent or implied consent.

Express consent means that someone has explicitly given consent to receive commercial messages from the Canada Running Series. Express consent could be collected through an online form or it can be collected in person.

Implied consent is time limited and occurs if someone has a pre-established relationship with the Canada Running Series.

Canada Running Series has a prior business relationship with its race registrants, as they pay race entry fees. Non-business relationships exist with volunteers and fundraisers.

Under the legislation, organizations have three years from July 1, 2014, during which they can assume implied consent for anyone with a prior relationship with that organization.

After that time, implied consent expires two years from the date your relationship with the Canada Running Series ends (for example, you register for the Toronto Yonge Street 10k in 2017 but no other Canada Running Series events after that. Implied consent will expire in April, 2019).